Today at MWC, HTC’s revealed the results of a decision to focus on a few devices, instead of releasing many different phones. Dubbed the HTC One family, the three handsets represent HTC’s mainstream Android phone lineup. One devices will focus on camera quality, audio quality and design, and the launch devices span the low-end, mid-range, and high-end price/performance tiers.
Starting at the top, there’s the HTC One X. Power for this beast comes from a choice of two processors: A Qualcomm Snapdragon S4 dual-core chip for LTE variants, or NVIDIA’s Tegra 3 quad-core processor for GSM variants. The screen is a 4.7 inch Super LCD 2 panel with 720p resolution. 1 GB of RAM and 32 GB of storage come standard but there’s no micro SD expansion slot is available. The HTC One X will be a AT&T exclusive device in the US, with that S4 Snapdragon for compatibility on AT&T’s 4G LTE network, with availability announced in April.
Stepping down the ladder a bit leads you to the HTC One S. Although it might be mid-range, it certainly looks anything but, with a unique ceramic/aluminum unibody design, wrapping a 4.3 inch Super AMOLED display. Driven by a dual-core Snapdragon S4, 16 GB of storage (Non expandable) and 1 GB of RAM, this GSM device retains the same shared traits as the other One launch devices, including what appears to be an amazing rear facing camera. The One S will be a T-Mobile USA exclusive device in the US, and like the others, availability will be announced later in April.
Rounding out the HTC One lineup is the One V. Sharing an updated industrial design popularized by the HTC Legend of a year or two ago, the One V has a 1 Ghz single-core processor, 512 MB of RAM and 4 GB of on board storage. Thankfully, HTC has included a microSD expansion slot in the unibody handset, and the 3.7 inch display combined with a 1500 mAh battery should result in decent runtimes. In keeping with its entry-level status, the camera is slightly downgraded to a 5 megapixel unit, and there’s no front-facing camera. A US carrier has not been announced for the One V but global availability should be announced in April.
The One lineup of phones are all equipped with Android 4.0 as well as the latest version of HTC Sense, dubbed Sense 4. Sense 4 appears far “lighter weight” than previous versions, and includes unique features like HTC Media Link, Beats Audio processing for all applications on the device, and enhanced in-car functionality. Camera functionality is a big deal on One devices. All three phones have a large backside illuminated sensor for better low light shots and 28 MM lens with F2.0 aperture. The X and S are capable of recording in 1080p (the V can shoot in 720p) and because of HTC’s “ImageSense” camera processor, all three handsets can do things like capture a photo while recording HD video and have .2 second auto focus with a .7 second shutter speed.
Finally, all One devices will be free of carrier naming requirements: What HTC calls them is how they’ll be sold by the carriers.