Portable Digest

Microsoft Unveils Surface Launch Ad

Looks like Microsoft’s getting the Surface marketing train rolling. In a 1 minute spot debuting on ESPN, they demonstrate the Surface’s integrated kickstand as well as the magnetic Touch Cover that allows for physical keyboard and trackpad input. It’s likely that Windows RT Surface tablets were used for the ad given it’s timing, and overall it appears to grab one’s attention with a catchy beat based on the “click” of the Touch Cover.

Hopefully it’ll do just that with holiday shoppers who will have to choose between 4 different tablet platforms this year.

Source: Microsoft (YouTube) via The Verge


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This entry was posted on October 16, 2012 by in News and tagged , , , .
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