It’s still amazing to see how quickly HTC’s seemingly fallen out of favor with the smartphone buying public. With a renewed focus on quality over quantity after a 2011 smartphone lineup that was both disappointing and confusing to buyers and the press, they were hoping that their fortunes in the marketplace would be reversed.
Unfortunately, if their latest third quarter earnings are anything to go by, that hasn’t happened yet. Boy Genius Report reports that HTC’s profits fell a staggering 79% making this past quarter the worst quarter in 6 years. Revenue did slightly better than that at a 48% drop.
Still, with a lineup that many consider the best they’ve had in years, one can only wonder what needs to happen to push HTC out of seemingly third place behind Apple and Samsung and back to the top of the smartphone perch?